We amplified on-ground excitement through store raids and enriched digital engagement with influencer-led content featuring mommy influencers and kids, highlighting the product’s family-first relevance.
Media that delivers more than reach — it drives results.
Back to School Campaign 2022
The Goal: Bata is the first brand to introduce antibacterial school shoes in Pakistan. The goal was to educate the audience about the infections caused by bacteria and highlight that with Bata’s B, it will fight off all the bacteria.
Achieved an impressive increase of over 2 million in reach. The campaign's success is evident in the substantial boost in engagement, showcasing the effectiveness of our digital marketing strategies.
+2M
Reach
Digital Platforms
Digital Platforms
Experienced a significantly active engaged accounts +18K,
showcasing the campaign's prowess in driving reach and
delivering tangible awareness gains. This impressive
growth underscores the campaign's effectiveness in
achieving measurable impact.
+18K
Actively
Engaged Accounts
Engaged Accounts