Our strategic collaboration with micro-influencers played a pivotal role in amplifying the #ZICUrbanProtech campaign. These authentic voices brought the message of vehicle protection to life, driving community engagement and building brand credibility. By connecting with urban drivers through relatable storytelling and real-world usage of ZIC lubricants, our influencers helped shape conversations that truly resonated.
Media that delivers more than reach — it drives results.
OBJECTIVE OF THE CAMPAIGN
The campaign aimed to build engagement and spark conversations around ZIC Oil. By leveraging social media platforms, the campaign sought to position ZIC Oil as a reliable product for urban vehicle protection.
The focus was on driving interaction and conversation through social media engagement, using the hashtag #ZICUrbanProtech. The campaign involved visual content, user interactions, micro influencer collaborations, and social media activation to capture audience interest.
Generated 96,546 comments, likes, and shares, driving meaningful interactions and encouraging ongoing conversations around the brand.
96k+
Engagement
Achieved over 1.1 million views, significantly increasing visibility and capturing the attention of a broad audience with compelling content.
1.1M+
Views
Reached 942,048 unique accounts, extending the ZIC Oil brand’s presence and connecting with a diverse urban demographic.
942K+
Reach Across Platforms